TTUHSC Identity Guidelines

Welcome to the Texas Tech University
Health Sciences Center Identity Guidelines Website

We've embarked on a bold new initiative to bring greater consistency and visibility to our marketing and communication efforts – and your participation in this shared mission is of the greatest importance. Clearly defining who we are and what sets us apart from other institutions of higher learning around the state and the nation will allow others to discover all the great things happening here. Texas Tech University Health Sciences Center is an exciting place to be, and we need your help advancing the image and reputation of this great university by following our Identity Guidelines. Thank you for your participation. Together we can accomplish great things.

Visual Elements An introduction to the essential elements of our visual identity.	Official Identities Graphic standards and guidelines for correct and incorrect use.
Communication System Templates for everything from paper systems to presentations.	Print Collateral Design solutions for a wide range of printed materials.
Promotional Merchandise Examples and special considerations for promotional merchandise.	Branded Environments Considerations and solutions for extending our identity into the public space.
Web Guidelines General guidance on our online identity and resources for Web development.	Writing Guidelines Insights into the voice of Texas Tech Health Sciences Center and how to apply our key messages.