TTUHSC Identity Guidelines
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TTUHSC Identity Guidelines

Welcome to the Texas Tech University
Health Sciences Center Identity Guidelines Website

Our Identity Guidelines help to define who we are and what sets us apart from other institutions of higher learning around the state and the nation. Texas Tech University Health Sciences Center (TTUHSC) is an exciting place, and we need your help advancing the image and reputation of this great university by following our Identity Guidelines.

Visual Elements Visual Elements An introduction to the essential elements of our visual identity. Official Identities Official Identities Graphic standards and guidelines for correct and incorrect use.
Communication System Communication System Templates for everything from paper systems to presentations. Print Collateral Print Collateral Design solutions for a wide range of printed materials.
Promotional Merchandise Promotional Merchandise Examples and special considerations for promotional merchandise. Branded Environments Branded Environments Considerations and solutions for extending our identity into the public space.
Web Guidelines Web Guidelines General guidance on our online identity and resources for Web development. Writing Guidelines Writing Guidelines Insights into the voice of Texas Tech Health Sciences Center and how to apply our key messages.