TTUHSC Identity Guidelines
Academic Paper System
Our academic paper systems utilize either the academic signature of the TTUHSC or one of its component schools, departments, programs, divisions, offices, centers or institutes. Paper systems are available in both standard and monarch sizes. The system includes officially approved formats for letterhead, envelopes, mailing labels and business cards. It follows a standard template to ensure a professional and unified presentation of our institution. No design alterations may be made to these official paper system templates.
Variations in the nature and length of contact information are to be anticipated and can be accommodated to the extent that they fall within the spatial and stylistic parameters of the official design. Exceptional content requirements for business cards can be moved to the back of the card. Contact the TTUHSC Printing Center at (806) 743-2016 to discuss your unique requirements.
The following examples provide an overview of our academic paper systems with representative solutions for the TTUHSC, schools, departments, programs, divisions, offices, centers and institutes.
Additional Correspondence ElementsBack to Top
We've also developed a variety of additional design templates to support general correspondence needs.
Paper RecommendationsBack to Top
Letterhead and Envelopes
Stock: Classic Cotton
Cotton: 25 percent cotton; Also available in 50 or 100 percent cotton
Color: Solar white
Weight: 80# cover
Optional Use of the Double T on Paper System ElementsBack to Top
In recognition of existing awareness of the Double T as the most visible and recognizable symbol of Texas Tech, the Double T may be included as a secondary symbol on the bottom right-hand corner of letterhead, notepads and note cards, providing that it does not exceed seventy-five percent of the height of the Coat of Arms. It may also be used on the back of business cards on a white background as shown here. Black backgrounds will no longer be used. This optional use can leverage the Double T's recognition and visibility while the new Academic Signature is being introduced to current and historic audiences.
Adding Other University or Third-Party MarksBack to Top
No other TTUHSC or third-party marks may be combined with the Official Signature or added to the paper system elements. Sponsorship or affiliate programs requiring university use of partner marks will be evaluated on a case-by-case basis. Contact your campus Office of Communications and Marketing or your school's marketing director for assistance in determining the appropriate solution for your unit.
Correct UseBack to Top
Incorrect UseBack to Top
QuestionsBack to Top
Contact your campus Office of Communications and Marketing for additional assistance in determining the right solution for your unit.
- Amarillo Campus: (806) 354-5412
- Dallas and Lubbock Campuses: (806) 743-2143
- El Paso Campus: (915) 545-6527
- Permian Basin Campus: (432) 335-5119
OrderingBack to Top
The HSC Printing Center looks forward to the opportunity to assist you in making decisions regarding use of signatures, seals and other identities of Texas Tech University Health Sciences Center on all of your printed material. For your convenience, you may place orders for business cards and stationery online here. You may also submit an order in any of the following ways:
Phone: (806) 743-2016
Fax: (806) 743-2023
In person: HSC Building, Room BC351
Mail: HSC Printing Center
3601 4th Street STOP 9003
Lubbock, Texas 79430-9003
Please call (806) 743.2016 if you have any questions.