TTUHSC Identity Guidelines

Executive Paper System

Skip to: Additional Correspondence Elements | Paper Recommendations | Optional Use of the Double T on Paper System Elements | Adding Other University or Third-Party Marks | Correct Use | Incorrect Use | Questions | Ordering

The executive paper system utilizes the official signature of TTUHSC and is reserved for the office of the president and represents the official business of the university. It is available in both standard and monarch sizes. The system includes officially approved formats for letterhead, envelopes, mailing labels and business cards, and it follows a standard template to ensure a professional and unified presentation of our institution. No design alterations may be made to these official paper system templates.

Variations in the nature and length of contact information are to be anticipated and can be accommodated to the extent that they fall within the spatial and stylistic parameters of the official design. Exceptional content requirements for business cards can be moved to the back of the card. Contact the TTUHSC Printing Center at (806) 743-2016 to discuss your unique requirements.

Additional Correspondence Elements

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We've also developed a variety of additional design templates to support general correspondence needs.

Paper Recommendations

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Letterhead and Envelopes

Manufacturer: Neenah

Stock: Classic Cotton

Cotton: 25 percent cotton; Also available in 50 or 100 percent cotton

Weight: 24#

Color: Solar white

Card Stock

Manufacturer: Weyerhauser

Stock: Cougar

Finish: Smooth

Weight: 80# cover

Color: White

Optional Use of the Double T on Paper System Elements

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In recognition of existing awareness of the Double T as the most visible and recognizable symbol of Texas Tech, the Double T may be included as a secondary symbol on the bottom right-hand corner of letterhead, notepads and note cards, providing that it does not exceed 75 percent of the height of the official seal. It may also be used on the back of business cards on a white background as shown here. Black backgrounds will no longer be used.

Adding Other University or Third-Party Marks

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No other Texas Tech University Health Sciences Center or third-party marks may be combined with the Official Signature or added to the paper system elements. Sponsorship or affiliate programs requiring Health Sciences Center use of partner marks will be evaluated on a case-by-case basis. Contact your campus Office of Communications and Marketing or your school's marketing director for assistance in determining the appropriate solution for your unit.

Correct Use

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Incorrect Use

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Questions

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Contact your campus Office of Communications and Marketing for additional assistance in determining the right solution for your unit.

• Amarillo Campus: (806) 354-5412
• Dallas and Lubbock Campuses: (806) 743-2143
• El Paso Campus: (915) 545-6527
• Permian Basin Campus: (432) 335-5119

Ordering

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The HSC Printing Center looks forward to the opportunity to assist you in making decisions regarding use of signatures, seals and other identities of Texas Tech University Health Sciences Center on all of your printed material. For your convenience, you may place orders for business cards and stationery online here. You may also submit an order in any of the following ways:

Email: printingcenter@ttuhsc.edu
Phone: (806) 743-2016
Fax: (806) 743-2023
In person: HSC Building, Room BC351
Mail: HSC Printing Center
3601 4th Street STOP 9003
Lubbock, Texas 79430-9003

Please call (806) 743-2016 if you have any questions.