TTUHSC Identity Guidelines

Presentation Templates

Presentations should be produced with the same discipline and care as all other marketing and communication materials. Our formal presentation template has title slides that accommodate large images for special presentations where size of the digital file is less of an issue. We've also provided a basic template using smaller title images to improve file size efficiencies when transmitting via email.

An expanded secondary color palette has been included to support the large and diverse number of charts, graphs and other information graphics common to most presentation needs.

Our presentation templates have been specifically developed for general communication and marketing use, but are available for instructional use by faculty.

Presentation Typography

In presentations distributed electronically to the general population, we substitute Times New Roman for Charter and Arial for Helvetica Neue in comparable styles and weights due to their universal availability in word processing and presentation applications. Do not develop digital documents for distribution that are dependent upon either Charter or Helvetica Neue being resident within the user's computer for proper viewing. Utilizing the predefined styles within our templates will ensure a consistent appearance between presentations, especially when individual slides or sections are combined at a later date.

Presentation Imagery

A small group of additional images for title and basic text and image slides has been assembled from the production of new enrollment materials for Texas Tech University. They include some imagery that is either specific to the Health Sciences Center or appropriate for its use, and we've made these images available for your presentation needs at this time. Additional Health Sciences Center photography is currently being planned and will be made available to you upon completion.

These images have been optimized for use in presentations only. As a result of their lower resolution requirements, they should not be used for printing or any other publishing applications. Contact the HSC Printing Center at 806-743-2016.

When importing new images into your presentations, reducing the size and resolution of those images prior to importation will dramatically reduce your file size. Images saved to 150 dots per inch (dpi) at their final size within the presentation will ensure that they both display and print satisfactorily on digital printers. These images are not appropriate for enlargement or offset printing.