TTUHSC Identity Guidelines
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TTUHSC Identity Guidelines

Our Identity

As a nationally recognized health sciences university, the Texas Tech University Health Sciences Center provides high-quality educational opportunities to students and health care professionals, advances knowledge through scholarship and research, and provides expert patient care.

Presenting a unified image is key to increasing TTUHSC's visibility and recognition. The Office of Communications and Marketing maintains the official identity guidelines, which define the elements that form the foundation of the TTUHSC brand. University staff, students, faculty and administrators should use this manual as a reference to better understand the reasons behind TTUHSC's identity guidelines and how to properly put them into practice.


Download Guidelines  

A Unified Brand

The identity guidelines are available for download as a PDF file. The manual outlines a consistent approach to presenting TTUHSC's image, message and voice, and includes instructions for:

• Using the TTUHSC logo
• Correct use of the university name
• Incorrect and outdated logos
• Identities of institutes and centers
• Stationery layouts including business cards, letterhead and envelopes
• Using the logo in advertising and branded environments
• The patches used on provider and student white coats
• Writing style, Web and social media guides

Questions? Contact us.

Identity Guidelines

For questions regarding the TTUHSC identity guidelines please read our Frequently Asked Questions, or contact the Brand Manager in the Office of Communications and Marketing.

Cristy Hatter
TTUHSC Brand Manager


Design Services

The Office of Communications and Marketing provides internal audiences with services in media and public relations, graphic design, marketing, brand management, photography and emergency media.

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