TTUHSC Identity Guidelines

Branded Environments

Skip to: Events | Professional Versus Student Recruitment Events | Signage

Events

Event environments represent a dimension of branding that is more personal and immediate than many might assume. The physical structure and organization of a space has an immediate effect on people. It is very much a stage for our identity attributes, personality and key messages. Events give us the opportunity to raise our identity to a level of drama and celebration – bringing the Texas Tech University Health Sciences Center brand to life. We also can support these targeted communication initiatives through the development of event themes; utilizing presentations, demonstrations, banners, buttons, apparel, promotional concepts and personal interaction to reinforce our key messages. When all of these elements work in concert to engage and inform in a friendly, helpful way, targeted messaging is more likely to reach its mark. A powerful brand experience is created that resonates with audiences long after the event has ended.

The experiential nature of events demands that close attention be given to the behavioral aspects of the Texas Tech identity. In these immersive environments, it is critical that our personality attributes are demonstrated consistently through every point of contact so that there are no oversights or missteps (even seemingly insignificant ones) that undermine the overall experience.

Professional Versus Student Recruitment Events

Carefully consider the nature of the event, the environment and the role of our colors when you're presenting to other health care professional versus events where we want to use our Texas Tech red to distinguish ourselves from other schools. Consider using white, gray and white or red and white banners for professional health care events and environments. Use red and white or red banners when attending student recruitment events. Always remember to use our Double T as a constant reminder of the spirit of Texas Tech, utilizing Double T banners on either white or red and black backgrounds depending on the event, its nature and the audience you're presenting to. The same considerations should be kept in mind as you consider supporting marketing and communication materials, as well as promotional merchandise and apparel. Understand your audience and the primary and secondary messages you want to reinforce.

Signage

Signage on and around campus and facilities provides highly visible evidence of our commitment to a unified identity and logical systems of identification and wayfinding. Whether you are producing construction, vehicle, building or directional signs, be sure to follow prescribed graphic standards for Texas Tech University Health Sciences Center, using official identities, including proper use of color and typography.