TTUHSC Identity Guidelines
HomeIdentity Guidelines

Our Name

Using the complete, legal name of the Texas Tech University Health Sciences Center — or its appropriate abbreviation — will help avoid confusion with the other institutions in the Texas Tech University System. Remember that the general public may not be aware that the Texas Tech University Health Sciences Center is independent from Texas Tech University, so care should be taken to correctly distinguish ourselves.

 

Use the Full Name

Never use “Texas Tech,” “Texas Tech University” or “TTU” when referencing the Texas Tech University Health Sciences Center or any of its schools, institutes, or departments. These names are most commonly associated with the general academic campus, which can cause confusion.

 

Incorrect: Texas Tech Health Sciences Center
Correct: Texas Tech University Health Sciences Center

 

Incorrect: Texas Tech School of Medicine
Correct: Texas Tech University Health Sciences Center School of Medicine

 

Avoid using “Health Sciences Center” alone, as this is part of the name of many other

universities in the state.

 

Avoid using “Tech” alone, as this ambiguous term could cause confusion. If it is necessary to use “Tech”, it must be accompanied by a reference to either “Texas Tech University Health Sciences Center” or “TTUHSC” for clarification.

 

“Tech” should NEVER be used with our school names or programs.

 

Incorrect: Tech School of Pharmacy
Correct: Texas Tech University Health Sciences Center School of Pharmacy

 

Regional Campus Names

The Texas Tech University Health Sciences Center has campuses in Abilene, Amarillo, Dallas, Lubbock and the Permian Basin. Always use the word “at” and the location when referring to the campus in general.

 

Incorrect: Texas Tech University Health Sciences Center of Dallas
Correct: Texas Tech University Health Sciences Center at Dallas

 

The location should be added only when referring to the campus in general. It should not be added to school names.

 

Incorrect: Texas Tech University Health Science Center School of Medicine at Amarillo
Correct: Texas Tech University Health Sciences Center School of Medicine

 

Abbreviations

The abbreviation TTUHSC may be used on second reference, after the full name has been mentioned. Never use “HSC” alone, as this is not an abbreviation of the proper name. There should never be a space between the letters TTU and HSC.

 

Incorrect: Texas Tech University HSC
Correct: TTUHSC or Texas Tech University Health Sciences Center

 

Incorrect: TTU Health Sciences Center
Correct: TTUHSC or Texas Tech University Health Sciences Center

 

Incorrect: TTU HSC
Correct: TTUHSC

 

Patient Care Services

Patient care services of the TTUHSC School of Medicine use the consumer brand, Texas Tech Physicians.

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