TTUHSC Identity Guidelines

Spirit and Athletic Marks

The Double T is the symbol of the most cherished Texas Tech traditions and of the competitive Texas Tech spirit both on and off the athletic fields. Known to national audiences primarily through Texas Tech University athletic programs, the Double T is part of an integrated system of Spirit and Athletic Marks that utilize a custom typeface for all letterforms. These include the 3D Double T, the Red Raiders and Lady Raiders lockups, the Red Raiders mark with side view of the Masked Rider on horse, the Raiders Rojos mark with side view of the Masked Rider on horse, the forward-facing Masked Rider mark, the Lil' Red Raider mark and numerous Texas Tech sports marks. Other legacy Raider Red mascot images, spirit marks and logotypes are also currently in use.

Skip to: Correct Use | Incorrect Use | The Double Tandour Academic Coat of Arms

Correct Use

Texas Tech Spirit and Athletic Marks help to promote the Texas Tech experience and should be used as such to reflect pride in our accomplishments and celebrate our rich traditions wherever appropriate. Examples would include non-academic program literature, promotional merchandise and apparel, decals, signs and banners. In addition, these marks can be used as important supporting elements in student recruitment materials and at events.

In general marketing and communication, look for opportunities to promote the Double T and other Spirit and Athletic Marks by selecting photography that places them in the proper context. Those activities may include spirit events, Texas Tech University athletic competitions or Texas Tech University Health Sciences Center students wearing spirit apparel.

The Double T may also be used in the lower right-hand corner of academic brochures and letterhead, providing it is used at seventy-five percent of size of the primary academic identity in order to complement and not compete. It may also be used on the backs of business cards on a white background as noted in the section on Academic Paper Systems.

These marks are primarily used to identify Texas Tech University athletic teams and spirit organizations at both universities. However, Texas Tech University Health Sciences Center registered student organizations and departments may use these marks for "in-house" purposes (such as posters, signs, banners or brochures) that deal with on-campus activities. They may be used as a supporting spirit mark in academic materials, but they may not be used to singularly represent the academic unit. Use of the Double T and other spirit marks must reflect positively on the Texas Tech University Health Sciences Center licensed vendor of Texas Tech. Approval from the Director of Licensing is required.

Management and licensing use of these trademarked identities resides within the Athletic Department and is in partnership with the Collegiate Licensing Company. Contact Paige Holland with the Texas Tech University Athletics Department at 806-742-1195 for all inquiries related to use of the Double T and other Spirit and Athletic Marks. Questions regarding Texas Tech University Health Sciences Center student organization's use of the trademark identities should be directed to Margret Duran at 806-743-2300, ext. 228.

Additional information on Policies and Guidelines for in-house Texas Tech University Health Sciences Center use may be obtained from licensing guidelines published by the Texas Tech University Athletics Department available on its website under the athletic department link.

Incorrect Use

In order to establish and maintain a clear distinction between the athletic offerings of Texas Tech University and Texas Tech University Health Sciences Center, Spirit and Athletic Marks should not be used as primary identifiers for the Health Sciences Center and its schools, departments, programs, centers or institutes in an academic context. Examples would include academic paper systems, academic brochures and academic websites. Other examples of inappropriate use would be replacing the Texas Tech Coat of Arms with the Double T in an Academic Signature, placing the Double T mark at a comparable size and in close proximity to an academic identity, and otherwise compromising clear distinctions between these two important symbols in academic communication.

The Double T and our Academic
Coat of Arms, a Powerful Pair

The Double T plays a vital role in promoting the spirit of the Texas Tech experience and in identifying the nationally competitive athletic programs at Texas Tech University, and we should always use it to express our pride and celebrate or traditions. It has gained increased national awareness through NCAA Big 12 Conference play, and with the introduction of our new Academic Coat of Arms we now have an opportunity to bring visibility to our equally competitive academic programs at the Health Sciences Center. Think of both of these as a powerful pair of complementary identities that help to define and differentiate Texas Tech.