TTUHSC Identity Guidelines
Promotional Merchandise
Stay true to our identity. When you design and produce items that will travel into the public space and consciousness, you must be especially mindful to stay true to the Texas Tech University Health Sciences Center identity. Decals, apparel, umbrellas, luggage tags and other promotional vehicles can remain viable for a long time and be seen by a great many people affecting attitudes for years to come. We want these promotional vehicles to look like they came from the same institution.
Merchandising items come in a wide range of colors and surface choices, so leverage our primary colors whenever possible. Be attentive to potential color conflicts with our signature red, utilizing a white reversed logo as a solution for dark-colored backgrounds. Similarly, the use of black logos will avoid color conflicts on light-colored backgrounds. Due to the variety of materials and printing methods found in the merchandising industry, you may need to make adjustments to accommodate size and reproduction limitations. Special artwork may already exist for these difficult reproduction processes.
Contact your campus Office of Communications and Marketing or your school's marketing director for additional assistance in determining the right solution for your promotional merchandise requirements. The HSC Printing Center at 806-743-2016, and PrinTech at 806-742-2768 can provide examples of promotional items for your review.
