TTUHSC Identity Guidelines
To present TTUHSC to the world as a quality institution, our publications and written material also must be of the highest quality. Adherence to a consistent editorial style is essential to maintaining the university's stature.
Printed materials should speak with one voice, present messages clearly and communicate our message and image precisely. Editors should exercise great care to proofread copy.
Style GuideBack to Top
TTUHSC uses The Associated Press Stylebook as its basic style guide. In certain instances, however, journalistic style is not appropriate for university publications. In those cases, it is appropriate to distinguish between media style, which follows the Associated Press, and publications style, which follows a more formal, academic style.
In cases where the editor feels the need for yet other choices, the Chicago Manual of Style may be followed. When an alternate is used, however, the chosen option should be followed consistently throughout the document or publication.
Texas Tech University Health Sciences Center Positioning StatementBack to Top
The following paragraph presents positioning for TTUHSC.
The Texas Tech University Health Sciences Center provides creative solutions to the health care challenges of today and tomorrow. It educates a diverse group of health care professionals for successful careers; it investigates and treats complex health issues, especially those affecting historically underserved populations; and it advances knowledge through research and other innovations that touch the health of people in Texas and beyond.
This positioning can be supported in marketing and communications to different audiences by making use of the details in the proof point tables.