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TTUHSC IT Policies

9.3.       WEB SITE VISUAL ELEMENTS STANDARDS

All TTUHSC web sites and/or web pages are expected to adhere to the highest level of quality and abide by these web publishing guidelines.

  1. TTUHSC web sites are expected to follow the zone layout guidelines presented in Policy 9.4 and comply with the color and typography standards for web sites that are outlined in the Visual Identity Guidelines.  For the text on the web sites, the font should be Arial.  The Visual Identity Guidelines are implemented in the templates and layouts of the Luminis Content Management System.To establish a web site outside of these guidelines, a request should be submitted to the Associate Vice President for Information Services and the Director of Communications and Marketing so that it can be presented to the President for review and approval.
  2. TTUHSC web sites and web pages should be designed to fit a 1024 x 768-screen resolution.  In order to comfortably fit this size screen with no side scrolling, it is recommended that the layout should fit within the width of 900 pixels.
  3. All graphics that are used on the web sites and/or web pages must be formatted as follows:
    1. Graphics Interface Format (GIF), PNG, or Joint Photographic Experts Group (JPEG/JPG) file formats only.  (GIF is a graphic file format that uses indexed color graphics and supports up to 256 colors with lossless compression.  It is best used for flat images.  JPEG/JPG is a graphics file format typically used to display photo-realistic pictures that contain thousands or millions of colors. Portable Network Graphics (PNG) is a bitmapped image format and video codec that employs lossless data compression and supports palette-based images.
    2. Maximum resolution of 72 dots-per-inch (dpi) or pixels-per-inch (ppi) for each graphic.  (DPI and PPI is a measure of sharpness or density of illuminated points on a display screen.)  Higher resolution graphics will make the download time unnecessarily long.  Alternatively, a thumbnail may be used as a link to a separate higher resolution image.
    3. All TTUHSC Official Seals and Logos for the website and web pages are implemented in the templates and layouts of the Content Management System.  In cases where the Content Management System is not used, other software may be used to manage templates. Altering the logos and lock-ups are prohibited.  For print and other users, the logos and lock-ups must be obtained from the Official Identities area of the Visual Identity Guidelines web site.
    4. When sizing graphics, a graphic program should be used to resize and resample the graphic file, rather than using the HTML graphic size elements for this purpose. This will ensure that the graphic will be clear, crisp, and does not take and inordinate amount of time to download. For the best quality, it is recommended using the original graphic to modify then re-export as a GIF or JPG as necessary.
  4. Publishing Documents on State Web Site Standards. Documents shall be organized so they are readable without requiring an associated style sheet. The Adobe Acrobat family of products has built upon the accessibility features first introduced with version 5.0. These improvements address both the needs of individuals with a variety of disabilities and providers with an interest in creating accessible documents. For an overview of accessibility features in the Adobe Acrobat family of products, visit http://www.adobe.com/accessibility/products/acrobat.
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