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FOR IMMEDIATE RELEASE
DATE: 09/05/2007
CONTACT: Suzanna Cisneros-Martinez ( suzanna.martinez@ttuhsc.edu )
PHONE: 806.743.2143

Community teams up to Get Fit

LUBBOCK – Healthy Lubbock, a community-wide initiative out of Texas Tech University Health Sciences Center’s Garrison Institute on Aging, will launch a Get Fit Lubbock campaign beginning Sept. 15.

Get Fit Lubbock is a 12-week fun competition to help people in the community meet their fitness and weight loss goals. The competition includes exercise and weight loss activities, encouragement and support from health and fitness professionals and free Get Fit lectures. Teams of six to10 people will compete. The mission is to promote a healthy lifestyle in the community to reap the benefits of improved health and fitness. The competition begins Sept. 15 and ends Dec. 9.

Paula Grammas, Ph.D., executive director of the Garrison Institute on Aging, said one of Healthy Lubbock’s goals is to motivate people to develop healthier habits.

“Changing people’s health behavior is a complex endeavor which takes time, commitment and incremental steps. The initiative is working to develop small changes which, over time, will add to big improvements in the health of Lubbock’s citizens,” Grammas said. “We want to change the actual culture of the community so it becomes second nature to choose healthy habits, whether that is going for a walk or choosing a heart-healthy entrée at a restaurant.”

Research shows preventive measures can improve your health in the long-run. Grammas said becoming fit will improve cardiovascular function, as well as help keep Alzheimer’s disease at bay.

“Overweight people are twice as likely to have high blood pressure, a major risk factor for heart disease and stroke, than people who are not overweight,” Grammas said. “And new evidence suggests that exercise and a healthy lifestyle are a way to delay the onset of dementia-related diseases.”

Get Fit Lubbock teams will receive a free T-shirt and pedometer along with prizes for the top winners of the campaign. Get Fit Lubbock is sponsored by the Lubbock Chamber of Commerce and Bodyworks Family Sports Centers. Other sponsors include Texas Tech Physicians, Texas Tech University System Office of the Chancellor, the Falls Tennis and Athletic Club, American State Bank, Dasani, Curves and Premier Sports Plex. For more information, contact Annette Boles at 806-743-7821.

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