TTUHSC Identity Guidelines
Stay true to our identity. When you design and produce items that will travel into the public space and consciousness, you must be especially mindful to stay true to the TTUHSC identity. Decals, apparel, umbrellas, luggage tags and other promotional vehicles can remain viable for a long time and be seen by a great many people affecting attitudes for years to come. We want these promotional vehicles to look like they came from the same institution.
Merchandising items come in a wide range of colors and surface choices, so leverage our primary colors whenever possible. Be attentive to potential color conflicts with Texas Tech red, utilizing a white reversed logo as a solution for dark-colored backgrounds. Similarly, the use of rich black logos will avoid color conflicts on light-colored backgrounds. Due to the variety of materials and printing methods found in the merchandising industry, you may need to make adjustments to accommodate size and reproduction limitations. Special artwork may already exist for these difficult reproduction processes.
Contact your campus Office of Communications and Marketing or your school's marketing director for additional assistance in determining the right solution for promotional merchandise requirements.