IDENTITY GUIDELINES

OUR IDENTITY

As a nationally recognized health sciences university, the Texas Tech University Health Sciences Center provides high-quality educational opportunities to students and health care professionals, advances knowledge through scholarship and research, and provides expert patient care.

Presenting a unified image is key to increasing TTUHSC's visibility and recognition. The Office of Communications and Marketing maintains the official identity guidelines, which define the elements that form the foundation of the TTUHSC brand. University staff, students, faculty and administrators should use this manual as a reference to better understand the reasons behind TTUHSC's identity guidelines and how to properly put them into practice.

  1. Getting Started
  2. Official Identities
  3. Logos
  4. Color
  5. Typography
  6. Imagery
  7. Stationery and Correspondence
  8. Advertising and Branding Environments
  9. Writing
  10. Web Guidelines