The Office of Communications & Marketing advances the TTUHSC mission by strengthening the university’s brand, sharing its stories and connecting with audiences across our communities. While most project services are available to TTUHSC team members, this page also provides brand resources, news media information and ways for external audiences to engage with TTUHSC. See our specialties below.
Communications
The Communications team effectively conveys the message of the university and shapes its image through inspiring stories and relevant information that foster connections within and across the university community.
Creative Services
The Texas Tech University Health Sciences Center (TTUHSC) Creative Services team of designers, copywriters, photographers, videographers and social media managers craft customized artwork and materials that communicate the values and brand of our university. We strive to authentically showcase the achievements and characteristics of our institution while creatively engaging with prospective students, internal team members and others throughout our community.
The dedicated professionals within our team provide a full range of creative services for TTUHSC, including brand-aligned graphics and identity, interiors, products and packaging, events, advertising and communications.
Digital Strategy
Our Digital Strategy team communicates and maintains the brand of Texas Tech University Health Sciences Center (TTUHSC) across a multitude of web and digital platforms, including ttuhsc.edu and texastechphysicians.com. Our mission is to develop a digital strategy that engages our students, patients and stakeholders and provides a positive experience with the TTUHSC brand online.
Website Management
Our web team is ready to help with content strategy, development and performance analysis. From web page updates to completely new sites, the Digital Strategy team is the forward-thinking team to partner with in showcasing the future of health.
We work the behind-the-scenes side of web properties to put fresh, relevant content in front of our audiences. By continuously optimizing our digital properties, we make them more findable, and we’re ensuring more audiences learn about the work being done at TTUHSC.
Marketing
We develop and execute integrated marketing, paid media and digital strategies in a manner that elevates the institution’s overall brand and effectively connects it to key stakeholders. We also work hand in hand with the Creative Team to develop and maintain our academic and clinical brands, including the brands’ identity guidelines, usage approval and experiential integration.
Advertising and Awareness Campaigns
As a university and medical practice, we offer a vast array of services and benefit to a wide range of audiences. Marketing strategies often include integrated efforts to increase awareness of specific offerings and initiatives, provide education around them and increase lead generation.
Business Development and Consumerism Strategy
For programs and services that currently serve or have the potential to offer services to patients, communities, and stakeholders, marketing can provide strategic plans and suggested solutions to promote growth and business development.
Research
TTUHSC Communications and Marketing contracts with third-party research firms to conduct qualitative and quantitative market research studies on behalf of the university and medical practice.
Cobranding
External Relations maintains working relationships with our partner hospitals to coordinate physician and provider outreach and can assist in providing supporting collateral.
Media Relations
The Texas Tech University Health Sciences Center (TTUHSC) Media Relations team serves as both a campus-based news bureau and TTUHSC’s most direct connection to the external news media and the diversity of audiences that today’s news media serves.
Photography & Video
Communications are increasingly visual. The Texas Tech University Health Sciences Center (TTUHSC) production team documents authentic stories that creatively reflect our values-based culture, capturing moments that speak to the community and yielding the support of prospective students, faculty, staff, alumni, funding and fundraising. Our photography, videography and animation differentiates our university and promotes the TTUHSC brand.
Our photographers and videographers capture the important work and activities occurring across TTUHSC campuses. With compelling imagery that includes photos of faculty, research and newsworthy events, our photography and videography accompanies media, articles, university web pages, social media channels and advertising materials.
Our team provides photography, videography, editing, digital asset management, and images. We provide services to the community that communicate the TTUHSC brand and reflect the multifaceted nature of our university.
Social Media
Social media is an essential part of every university’s marketing. With the potential to reach thousands of people with each post, our social media content is centered on telling our stories to an outward-facing audience that includes our students, team members, and the community. The social media team is the official voice of these university-level accounts:
Submit a Project Request
Learn more about the services we offer to TTUHSC partners. Submit a request or start a project by filling out our Project Request Form.