Strategic Guidelines | Texas Tech University Health Sciences Center
TTUHSC students walking through Lubbock campus courtyard.
three employees smiling together

Leverage Our Culture as a Competitive Edge

TTUHSC’s culture sets us apart—it is a defining strength that draws people in, builds community and helps us thrive together. We foster an environment where people feel valued, supported and empowered to lead. At its core is our values-based approach, calling on every member of TTUHSC to be driven by purpose, guided by our values and accountable for upholding them in every action and decision.

Decisions will reinforce our commitment to:

  • Upholding a values-based culture
  • Fostering a supportive learning environment
  • Prioritizing health and well-being
  • Advancing growth and professional development
  • Strengthening interprofessional collaboration

At TTUHSC, people are not secondary to performance;
they are essential to it.

Expand Access to Quality Care While Strengthening Our Communities

TTUHSC is committed to expanding health care access, educational opportunities and research impact in a way that reinforces our foundation. Our reach will grow when it enhances our ability to serve communities and those who depend on us most.

Access to quality care will be strengthened through:

  • Prioritizing our communities
  • Advancing research that benefits our communities
  • Keeping talent in Texas
  • Expanding with purpose

When we grow, it is to expand access to quality care.

Deliver High-Value Education While Minimizing Barriers

TTUHSC provides a high-quality education that gives graduates a competitive edge in their fields. Through academic excellence, hands-on training and career readiness, learners gain the skills and experience to make a meaningful impact in health care while receiving extraordinary value for their investment in education.

Value will be reinforced through:

  • Removing barriers to access and success
  • Strengthening academic excellence
  • Integrating real-world learning and innovation
  • Maximizing career readiness and training

Our graduates are not just prepared, they stand apart.

Drive Research and Innovation That Elevates Health Care and Advances Knowledge

TTUHSC prioritizes research that expands knowledge, drives innovation and translates discoveries into real-world health solutions. By bridging basic, translational, applied and population health research, we ensure breakthroughs, improve patient care, advance health outcomes and drive technology transfer and commercialization—especially for the populations we serve.

Research will be strengthened through:

  • Advancing alignment
  • Expanding basic, applied, translational and population health research
  • Fostering interprofessional collaboration
  • Investing in research capacity

Our research drives better outcomes because it starts with purpose.

Optimize Capacity and Processes to Strengthen Institutional Excellence

TTUHSC will optimize processes, infrastructure and technology to improve efficiency, sustainability and long-term impact across all locations. This means prioritizing efficiency, collaboration and sustainability to maximize impact.

Investment priorities include:

  • Ensuring sustainable funding and strategic resource allocation
  • Improving operational efficiency and effectiveness
  • Modernizing facilities and technology
  • Enhancing collaborative and interprofessional environments

We strengthen impact by making every resource count.

Strengthen TTUHSC’s Strategic Positioning and Influence

TTUHSC will expand its external influence to strengthen workforce development, expand access to quality care and enhance the impact and value of a TTUHSC education, driven by a supportive culture that remains strongly committed to rural areas and underserved populations. Influence is not about visibility alone—it is about improving and being recognized for what we do best.

Priority focus includes:

  • Advocating for policies and funding
  • Expanding relationships and strategic alliances
  • Increasing external funding
  • Elevating TTUHSC’s brand and visibility

We strengthen our influence by leading with clarity and purpose.