Operating Policy and Procedure
HSC OP: 67.01, Publication Guidelines
PURPOSE: The purpose of this Health Sciences Center Operating Policy and Procedure (HSC OP) is to establish consistency in the use of Texas Tech University System and TTUHSC brand.
REVIEW: This HSC OP will be reviewed on September 1 of each even-numbered year (ENY) by the Managing Director for Communications and Marketing, with recommendations for revision forwarded to the Vice President of External Relations.
POLICY/PROCEDURE:
1. The Office of Communications and Marketing manages the Texas Tech University Health Sciences Center brand through the implementation and oversight of the Visual Identity Guidelines. Within these guidelines, the office produces various publications and provides publication assistance to schools and units.
2. All TTUHSC staff are required to use the Visual Identity Guidelines (https://www.ttuhscbrand.com/) for all external or internal publications and communications in any medium, including letterhead, reports, magazines, newsletters, signage, presentations, and information published on the TTUHSC website. If graphical representation is desired on official internal or external publications, staff and faculty must follow the guidelines and use the templates provided, all of which work together to establish the university’s comprehensive visual identity. Final drafts of publications created on behalf of TTUHSC or one of its entities must be submitted to the office of Communications and Marketing for review and approval before distribution.
3. Questions about the Visual Identity Guidelines or brand standards should be directed to the Managing Director for Communications and Marketing at 806-743-2143 or the TTUHSC Printing Center.
4. Approved and current logos, stationery, templates and brand identity guidelines are available for all team members on the TTUHSC Brand Center for the TTUHSC and TTP visual identities.