Strategy Guidelines

Leverage Our Culture as a Competitive Edge

TTUHSC’s culture sets us apart—it is a defining strength that draws people in, builds community and helps us thrive together. We foster an environment where people feel valued, supported and empowered to lead. At its core is our values-based approach, calling on every member of TTUHSC to be driven by purpose, guided by our values and accountable for upholding them in every action and decision.

At TTUHSC, people are not secondary to performance;
they are essential to it.

Expand Access to Quality Care While Strengthening Our Communities

TTUHSC is committed to expanding health care access, educational opportunities and research impact in a way that reinforces our foundation. Our reach will grow when it enhances our ability to serve communities and those who depend on us most.

When we grow, it is to expand access to quality care.

Deliver High-Value Education While Minimizing Barriers

TTUHSC provides a high-quality education that gives graduates a competitive edge in their fields. Through academic excellence, hands-on training and career readiness, learners gain the skills and experience to make a meaningful impact in health care while receiving extraordinary value for their investment in education.

Our graduates are not just prepared, they stand apart.

Drive Research and Innovation That Elevates Health Care and Advances Knowledge

TTUHSC prioritizes research that expands knowledge, drives innovation and translates discoveries into real-world health solutions. By bridging basic, translational, applied and population health research, we ensure breakthroughs, improve patient care, advance health outcomes and drive technology transfer and commercialization—especially for the populations we serve.

Our research drives better outcomes because it starts with purpose.

Optimize Capacity and Processes to Strengthen Institutional Excellence

TTUHSC will optimize processes, infrastructure and technology to improve efficiency, sustainability and long-term impact across all locations. This means prioritizing efficiency, collaboration and sustainability to maximize impact.

We strengthen impact by making every resource count.

Strengthen TTUHSC’s Strategic Positioning and Influence

TTUHSC will expand its external influence to strengthen workforce development, expand access to quality care and enhance the impact and value of a TTUHSC education, driven by a supportive culture that remains strongly committed to rural areas and underserved populations. Influence is not about visibility alone—it is about improving and being recognized for what we do best.

We strengthen our influence by leading with clarity and purpose.