Strategy Model | Texas Tech University Health Sciences Center
TTUHSC students walking through Lubbock campus courtyard.

Strategy Model

student's walking away from the university seal
three overlapping circles (excellence, passion, sustains) converging in the middle with a star

Strategic Guidelines

This framework helps us identify where we can achieve the greatest impact and long-term success by aligning three key factors:

Passion
Excellence
Sustainability

TTUHSC will focus resources on areas where it has the greatest impact, rather than trying to be everything to everyone.

OUR STRATEGY

TTUHSC applies an adaptation of Jim Collins’ Hedgehog framework to help us understand our strategy and ensure that initiatives align with our unique strengths and positioning. This concept provides a lens for prioritization—focusing on:

OUR VISION THAT DRIVES OUR PASSION:

  • Creating a healthier future with access to quality care for every Texan

OUR DISTINCTIVE EXCELLENCE:

  • Fostering a supportive culture that puts people first
  • Providing high-value, accessible education and training
  • Prioritizing rural areas and underserved populations

OUR FOUNDATION FOR SUSTAINABLE SUCCESS:

  • Community trust and support
  • Brand and reputation
  • Sustainable funding
  • Operational efficiencies
Jody Randall

 At TTUHSC, our University strategy aligns who we are, what we do, and where we are going. With bold ambition, we reach excellence when strategy and culture converge, and TTUHSC defines the future of health.

Jody C. Randall, Ed.D.

Vice President & Chief Experience Officer Texas Tech University Health Sciences Center