The Texas Tech University Health Sciences Center (TTUHSC) Media Relations team serves as both a campus-based news bureau and TTUHSC’s most direct connection to the external news media and the diversity of audiences that today’s news media serves. On a daily basis, our writers and media officers work with a network of journalists from news organizations across the globe to highlight compelling stories from campus and to respond to media queries for information or perspective on topics and issues related to TTUHSC.
WHAT WE DO
The Media Relations team seeks to maximize significant positive media coverage of the University, its people and programs. Their purpose is to cultivate relationships with reporters and editors to improve acceptance of story ideas; facilitate media’s ability to access information; and, communicate effectively about the achievements of the institution, its faculty, staff and students, externally and internally.
How We Work
The Media Relations team initiates and/or responds to news media requests and manages those interactions. When an employee or department is contacted by the news media, notify Media Relations immediately, before providing any information or responding to questions.
To publicize a program, event or achievement, submit a PROJECT REQUEST. We have access to numerous news media contacts and will work to coordinate publicity or visibility for programs, events or newsworthy issues.
Our Media Relations team escorts the media through our building due to HIPPA and FERPA regulations. Patients cannot be interviewed, taped or photographed without completing the proper media consent forms. The media relations team works with health care providers to make sure this is done accurately and before any interviews (or photos) take place.
The Media Relations team initiates and/or responds to news media requests and manages those interactions.
- When an employee or department is contacted by the news media, notify Media Relations immediately, before providing any information or responding to questions.
- All media must contact the Office of Communications & Marketing to facilitate interviews with faculty, staff, students or patients. We will help find the most available expert for your news story.
- Communications & Marketing has oversight of policies regarding a variety of media-related topics, including privacy, HIPPA issues, filming and photography on campus, and use of the university name, seal and logos.
- Communications & Marketing Operating Procedures